About Us

Getting synapses going

Synapse

Visceral’ means ‘instinct combined with intellect, profound, and ’on the money’.

Visceral Business help organizations to make gut-level, visceral connections with customers, employees and communities.

As a strategic social business design consultancy, our client work focuses on generating deeper and richer connections and experiences with audiences, stakeholders and end users, and delivering streamlined critical business processes, reduced overheads and overall enhanced market leadership capabilities.

Visceral businesses are powerful because they stimulate response and contribution. They generate spontaneous growth because they’re calibrated to create action potential, and they can provide real time, dynamic information, which makes them better able to perform. This level of connectivity is the stuff that matters in social business.

Social networks are making organizations and people rethink they way they do business. Relationships are becoming more important, transactions more granular, businesses more collaborative and brands more accountable.

This means developing brand and business equity in new ways, many businesses are unsure about how to adapt, and we provide them with tangible strategies that can make the most of their points of difference and unique DNA.

Our visceral business approach to marketing and social business design is built on creating a solid business case for integrating social media into business strategy and the management of intangible assets.

We have robust, blue chip expertise in business modeling, change management, corporate positioning and identity management and a long track record of improving brand value and performance as part of a sustainable and agile organizational strategy.

Please get in touch. It’d be great to hear from you and to talk about how we can help your business make better connections.